A CSR consultancy specialising in community and employee engagement
with over 10 years’ experience, offering a flexible and cost effective service.
We work with corporates, SMEs and charities to create, develop and project manage social responsibility strategies and programmes and offer the following services:
We create and deliver communications campaigns to engage all stakeholders and can help with internal comms, PR, website design and award entries.
Lumina creates and delivers successful employee volunteering days or programmes. Services include: researching suitable opportunities and brokering relationships with charities and community groups; surveying the interests and motivations of employees; communications and pre- and on-the-day event management.
Evaluation is an integral step in any programme to provide evidence of the value and return on investment. We can provide insight and information on the success of programmes; the impact on employees, the community and brand reputation; areas where improvements could be made and how the programme could be developed.
Lumina prides itself on delivering creative solutions ready for every eventuality whatever the type or size of event. We can provide: event logistics, planning and the procurement of external services; risk assessment; SLAs; film production; communications and evaluation.
We can help to create innovative grants and award schemes which can enhance charitable-giving activity. We can provide financial and in-kind grant donation programmes for charities and companies through online management services as well as day-to-day project management.
Our project management services make the implementation of CSR programmes simple and successful. We can provide a ‘virtual’ office including managing a telephone hotline/email address to respond to queries and full project administration services such as budget control and evaluation.
We offer a range of research services to target all stakeholders and provide guidance for CSR strategies including: competitor analysis; face to face surveys; focus groups; online questionnaires and peer benchmarking.
Lumina designs and develops innovative CSR strategies to suit both large and small companies’ requirements. We work with them to understand their business, employees, objectives, competitors and their local communities.
A selection of case studies.
BT Community Connections helped to promote digital inclusion by awarding a year’s free broadband to community groups and charities who were helping disadvantaged individuals to get online. The scheme was launched to align BT’s CSR activity with its overall company objectives and targets.
Lumina provided a full project management service for this programme and designed, developed and managed the online application form, website and judging portal. Lumina managed external marketing and communications and handled all enquiries via a dedicated phone line and email account. Thousands of application forms were vetted and shortlisted for regional judging panels. Lumina managed the PR activity, liaising with community groups, BT offices and MPs across the UK. This programme was so successful it ran for over 10 years.
Lumina has a wealth of experience in community investment programmes. They offer a very professional and friendly approach and they are very flexible to change. Richard Norris, Director Volunteering Programme, BT.
The BT Chairman’s Awards is a prestigious internal award scheme rewarding the outstanding contributions of its employees for their volunteering and fundraising efforts. The awards are held annually and culminate in an exclusive ceremony at the BT Tower in London. BT’s Chairman personally chooses ten category winners and one outstanding achievement winner. Lumina runs the awards programme, managing all enquiries and vetting all online applications. Lumina also provides full event management services for the award ceremony, including the production of films of the finalists.
Lumina provided a comprehensive project management service for BT’s People Awards – a scheme which recognises and rewards employees who volunteer. This involved managing all enquiries and vetting all applications; all functionality and content for the website, including a judging portal; overseeing internal communications as well as providing PR and marketing expertise.
Internet Rangers was a UK award scheme which aimed to encourage young people aged under 16 to teach other members of the community how to use a computer and the internet. Lumina was responsible for the administration of this online award scheme. This included promoting it to target audiences, managing enquiries, vetting applications, sourcing and distributing prizes to winners and managing PR activity, including photocalls for each regional winner.
Lumina always delivers a high level of service with a passion that keeps us on our toes. They are very good at meeting timescales and surpassing targets. Dave Wood, Head of Volunteering Operations, BT.
Nexen wanted to increase its community investment activity in the UK, particularly around its offices in Aberdeen and Uxbridge, West London. Lumina researched a variety of charitable organisations in Uxbridge and Aberdeen in line with social issues in the area.
The research that Lumina completed identified charitable organisations in the communities where our employees live and work. This research was invaluable in helping us set the course for our strategic community investment programme in the UK. Steve Regulski, Manager, Health, Safety & Environment, Nexen.
To strengthen the engagement between its employees and their local community, Nexen wanted to offer a one-day environmental volunteering opportunity to the employees based in its Uxbridge office. Lumina provided a full event management service including: researching suitable volunteering activities to match Nexen’s criteria; creating internal communications materials and organising all event logistics including travel, catering and toilet facilities!
We greatly appreciated the effort and support of the Lumina team to help us deliver a successful employee volunteering day. Our people had a fantastic time and the event helped them bond as a team while having a positive impact on our local environment. In fact it was such a great success that the company is expanding the scheme to all sites in the UK. Jim Shaw, Community Affairs Manager, Nexen.
Chairman’s Challenge is Prudential’s flagship international volunteering programme, bringing together people from across the Group to help in their communities. Employees give their time and skills to support global charity partners and are eligible to apply for charity funding via this scheme. As well as providing consultancy support, Lumina hosts a bespoke online judging portal for the awards, amends the charity application form, guidance notes and judging matrix and provides regular updates regarding the status of the judging. A final report is compiled showing scores and judges’ comments on each question for every application.
Lumina designed and developed a bespoke online application and judging portal for Prudential’s employee volunteering award scheme which recognises and acknowledges Prudential’s employees for their volunteering and fundraising achievements. We provided administrative advice and support before, during and after the award scheme opened. This included copywriting, vetting applications, preparing judging guidelines and criteria, responding to queries, as well as hosting and maintenance of the portal.
Lumina provides us with on-going support throughout the Employee Volunteering Awards. They are quick to react to any changes we require and ensure we receive all the information we need. The service we receive makes the process easy, effective and most enjoyable! Gavin Rennie, Head of Corporate Responsibility, Prudential UK & Europe.
To make a positive impact in the festive season, Element Six wanted to offer a range of volunteering events for employees. Lumina provided a full volunteering brokerage service: researching, organising and running three Christmas events at various charities. The company now holds more volunteering days throughout the year.
Our events have been a great success and Lumina works with great energy, passion and knowledge of the individual projects to ensure the ultimate end users really benefit. The Lumina team was getting their hands dirty too, helping to ensure projects were completed with a smile! Ian Honeywell, Head of Talent Learning and Development, Element Six.
This awards scheme is open to businesses and charitable organisations which support digital inclusion activities by enabling and encouraging people to get online. BT enlisted Lumina’s help in managing the award scheme and aligning it with their wider Get IT Together campaign. Lumina provided the marketing activity for the Get IT Together category which involved contacting SMEs on a one-to-one basis and preparing and distributing a variety of targeted marketing emails.
The awards scheme had the best response ever with over 200 applications across eight categories; with a total of 51 applications for the Get IT Together category. The quality of applications we received this year was outstanding. Anna Easton, Connected Society Programme Director, BT.
The Roche Pharmaceuticals head office in Switzerland wanted its UK CSR activity to be more clearly aligned with its global CSR strategy. Roche’s UK office in Welwyn Garden City (WGC) had no measurement or co-ordination of CSR activities in place. Lumina was asked to create a UK CSR strategy to align Roche's current activities with its global strategy.
Lumina began by analysing the group level CSR strategy to understand what CSR means to Roche. Lumina also researched Roche (WGC) employees’ charitable activity and attitudes to CSR through an online survey and in-depth interviews. The needs of the local community were assessed and suitable projects and strategic local partnerships were identified. Using the results of this research a CSR strategy was created which matched business objectives with employee interests and community needs.
The strategy which Lumina produced was invaluable. We had no idea about the amazing community projects which were quite literally on our doorstep. We look forward to working together with some of them and creating long term partnerships. We thoroughly enjoyed working with Lumina and were impressed by their level of commitment and enthusiasm. Dean Capon, Head of Corporate Communications, Roche Products.
Swimathon Foundation is the charity behind the Swimathon fundraising event. It awards £100,000 a year to pools and community groups which encourage people to swim. The Foundation felt it was lost under its Swimathon event and wanted to develop its own brand and profile within the swimming community to encourage more applications for its grants scheme.
Lumina designed and built new pages for the Foundation within the Swimathon website. The application process and judging criteria were overhauled including creating a new online application form. Lumina acted as a virtual office for the Foundation, answering all enquiries, managing the website, vetting applications and administering the grants. Lumina also produced all the marketing materials and implemented direct marketing and PR campaigns to promote the grants scheme.
Lumina's knowledge and experience of community engagement combined with their professional approach made them the ideal choice to manage our grants scheme and promote the Foundation. Thanks to Lumina we now have a thriving grants scheme. Anthony Kendell, Chairman, Swimathon Foundation.
The company commissioned Lumina to conduct peer research to compare its CR activity and strategy with that of its peers and to identify where improvements and changes could be made. Lumina conducted in-depth research into the CR activities of eight of St. James’s Place’s peers from the financial and asset management sectors. A full report of peer activity, external perception of St. James's Place and its positioning amongst its peers was produced.
The improvements which Lumina suggested for our CSR strategy were taken on board and are now being implemented internally. Following this research we asked Lumina to continue working with us and help us enter industry awards. Hugh Gladman, Group Legal Director & Company Secretary, St James’s Place.
Addleshaw Goddard wanted to stand out from its competitors and help its lawyers provide the most informed and up-to-date advice. The firm identified CSR and sustainability as growing trends and issues within the key industries of its clients. In-depth research was undertaken into the CSR and sustainability issues within the financial, construction and real estate, retail and leisure and public sectors. Concise insight reports were produced, outlining current trends, predicting future issues and providing examples of best practice.
Lumina helped us at a moment’s notice to turn around a significant piece of industry research which was of immense value to our partners. Marcus Jamieson-Pond, CSR Manager, Addleshaw Goddard.
Some of the awards we have won.
Key members of our team.
Sarah is the founder and director of Lumina. Her interest in social responsibility began at the age of seven when she was awarded a Blue Peter badge for instigating a ‘Save the Whale’ campaign at her school!
Sarah has a background in PR and Communications but entered the CSR arena at Limelight Projects. She was asked to head up a sister company, Limelight Community, which specialised in managing and communicating community relations programmes and events and she then went on to set up Lumina in September 2007.
Highlights of her career include: two Guinness Book of Records entries for Swimathon; getting event storylines into Hollyoaks and The Archers; the Queen’s visit to the London Youth Games; PR-ing a yacht of novice sailors in an around-the-world yacht race and working with children, goats and a TV crew during a live broadcast from Whipsnade Zoo!
Nicola is a project manager with a degree in Applied Chemistry and an MSc in Sustainability. Nicola is a talented technical writer and a budding screenplay author. She also has specialist knowledge of disaster relief field work and responded to the earthquakes in Italy and Haiti with the charity, Shelterbox. Nicola's stories have inspired the team and we often fundraise for the charities she has worked with in the field.
Chris is our web consultant and, with over 35 years’ experience in IT, he has been helping people understand how to get the most out of technology from the dawn of the personal computer age. Having spent time as an IT journalist and broadcaster with the BBC, ease of use and clarity of communication are cornerstones of his approach to the web.
Chris is a keen musician and multi-instrumentalist. When not sitting in front of a computer creating websites & software systems, he can be found sitting in front of a computer making music. His ambition is to spend less time sitting in front of a computer!