Sarah Smith

Sarah is Managing Director of Lumina.  Her interest in social responsibility began at the age of seven when she was awarded a Blue Peter badge for instigating a ‘Save the Whale’ campaign at her school!

Sarah has a background in PR and Communications but entered the CSR arena at Limelight Projects. She was asked to head up a sister company, Limelight Community, which specialised in managing and communicating community relations programmes and events and then set up Lumina in September 2009.

Highlights of her career include: two Guinness Book of Records entries for Swimathon; getting a storyline into Hollyoaks; the Queen’s visit to the London Youth Games; PR-ing a yacht of novice sailors in an around-the-world yacht race and working with children, goats and a TV crew during a live broadcast from Whipsnade zoo!

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