Swimathon Weekend Launch by Lottie Mew
Laden with Swimathon Foundation branded banners, floats and swimming accessories, the Lumina team went to the Oasis outdoor pool in Covent Garden for the launch of the Swimathon Weekend 2012.
Underwater cameras and paparazzi at the ready, Jodie Kidd and Duncan Goodhew launched the event and spoke about the benefits of swimming. Experts at looking photogenic in an outdoor pool in winter, they encouraged people to sign up to the event and make a splash in their local pool to raise money for the charities Marie Curie Cancer Care and the Swimathon Foundation.
With the Olympics speeding towards us faster than Becky Adlington, the Swimathon Weekend is a fantastic way to get people involved in swimming and aware of its wide range of social and health benefits.
For more photographs from the day and information about the Swimathon Foundation grants scheme, please visit the Swimathon Foundation website.
Find out how you can take part in the 2012 Swimathon Weekend.
Lumina provides grant management services to the Swimathon Foundation, the charity behind the Swimathon event.
