BT Internet Rangers
Project: A BT digital inclusion project to encourage young people to help other members of the community to use the internet. Young people are rewarded with free laptops and IT vouchers.
Our Role: We administer this online award scheme, which includes promoting the award scheme to target audiences, vetting applications, managing the judging process online, sourcing and distributing prizes and certificates to winners.
Benefits:
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This scheme helps improve BT’s community relations with schools and youth groups
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In its third year after successful pilots, with annual evaluation and updates such as inclusion of iPads as awards
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Supports digital inclusion and complement’s BT’s business objectives
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Innovative approach to community engagement which helps position BT above competitors in terms of CSR activity
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